A few months ago, I wrote an article about my experience with outsourcing. I could never have anticipated the number of questions, comments, and feedback that I would receive. Since that post, well over a hundred people have reached out to me directly, sharing their challenges with the outsourcing process and asking for help. Given the clear indication that our community is longing for more information and support in this area, I’ve made it a mission of mine to learn everything I could about the world of outsourcing. My goal is to allow those who might be considering outsourcing to learn from my mistakes, save valuable time, and make informed decisions.
Is Outsourcing Right for You?
Outsourcing has been a touchy subject for many people in our industry. For some photographers, they see outsourcing as a way of saving time that would otherwise be spent editing photos and to use it instead, as an opportunity to do more marketing for their business or spend quality time with family and friends. For others, they can’t fathom the idea of relinquishing creative control or sacrificing their artistic integrity. Both are entirely valid opinions.
Based on my own journey with outsourcing, I believe that the first question a photographer must ask themselves is: “What value would outsourcing my editing bring to me and my photography business?”
If you are shooting primarily for architects/interior designers/developers, etc., are typically hired to capture a relatively small number of images at each shoot and have an extended period of time to deliver proofs and final images, then outsourcing probably isn’t necessary for you. Given that you’re working with high-end clients and have more time to devote to an in-depth editing workflow, you’ll want to retain total creative control over your work and take full responsibility for delivering consistently excellent images with your own signature style.
On the other hand, if your photography business is driven more by volume and/or a desire to avoid spending countless late-nights editing, then outsourcing might be a great option to consider. Either way, you’ll need to decide what your long-term goals are for your craft and your business, and then choose where to focus your energy.
Primary Considerations When Thinking about Outsourcing: