Michael Kors Eyewear Spring-Summer 2012 Ad Campaign with Karmen Pedaru
Karmen Pedaru for Michael Kors Holiday 2015 Campaign
“Holidays are the time for parties, presents and over-the-top glamour. Make sure you’re ready for it all,” (Michael Kors). There are two collaborations of note in the glorious world of the fashion industry that are currently making a lot of eyes pop: we are talking about longtime muse Karmen Pedaru along with fashion photographer Mario Testino, whose latest efforts for Michael Kors’ holiday 2015 campaign have just been revealed.
It’s going to be a busy month for the New York-based fashion designer, who is well known for his sports-luxe aesthetic and fascination for strong, independent fashion designs. Kors is releasing not only one but two different campaigns: besides the aforementioned holiday 2015 shoot, he has also launched new campaign images for his Michael Kors resort collection, which includes accessories, jewelry and both men’s and women’s ready-to-wear pieces.
This campaign features stunning Mario Testino’s shots, reaffirming once again the photographer’s connection with the American fashion designer: “I’ve been working with him for many years. It’s unbelievable how he has such a point of view and how he celebrates life. There’s a positivity that I like. In fashion, I find that positivity isn’t considered as good as drama or angst. I love working with him. It’s one of my favorite campaigns that I do”, Testino told The Daily last month.
The kind of positivity Testino is talking about is clearly palpable in Kors’ holiday 2015 campaign, as it clearly portrays model Karmen Pedaru in what appears to be a ‘caught-in-the-moment’ feeling, showing a young woman getting ready for a night out. From reapplying her rigorously red lipstick to showing off Kors’ latest jewelry, watches and handbags, the athletic Estonian model (who used to play as the goalkeeper on Estonia’s national under 19 football team) seems to be 100% comfortable, actually having fun during the shoot, while being immortalized by Mario Testino, giving the campaign an undeniably youthful and modern allure. The mood created is a fantastic reflection of Kors’ holiday collection itself, wherein Kors shows his ability to create always-elegant yet very casual womenswear lines.
While talking about this campaign, however, we should not forget to mention Testino’s contribution, without which the shoot would have been less interesting. Testino, whose portfolio includes fashion shoots for Gucci, Vivienne Westwood and Valentino, is a one-of-a-kind artist, whose ability to focus more on the model’s personality rather than the brand itself somehow manages to make the brand’s clothing or accessory line shine even more. Not for nothing, Testino’s statement about fashion photography has always been pretty clear: “Unless I enjoy this person that I am photographing, my life can be pretty boring if I treat them just like a blank canvas. I often try to bring out the girl. I am making them more important than the lighting, the concept, the idea.”
If the combination of Testino’s artistic skills, Kors’ ability as a fashion designer and Pedaru’s blissful devotion for the spotlight are able to create such enjoyable pictures, we can do nothing but hope their collaboration will keep on being fruitful.
Photos courtesy of Michael Kors
Video: Simon Nessman · Michael Kors F/W 13.14 Campaign
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